As you think about the website that you develop, there are key points to strengthen your online presence. You want to make sure the design is right. If you don’t, you might just be wasting your time and money. So, what are the key things that you should consider?
Here are the top 10 points that makes a good website!
Core site content. Search engines love content. They need this to find your site. The more content you have, the more opportunity for your site to be indexed byGoogle, Yahoo and Bing. If you don’t have compelling core site content, you won’t be found which means you don’t a have a good website.
Evolving content. Even if the search engines find you, people may not care if your site’s content is not relevant. The older your content gets, the less relevant your content is. The easiest way to have new content is to have news and opinion (blogs) articles posted on your site. It is not hard to write a blog… it just takes a few minutes. This one took me 5 minutes!
Site descriptions and tags. Each page on your site should have unique descriptions and tags. Most websites I see end up with the same descriptions and tags on every page (if they have them at all). These should be accurate, but not too much. Limit your descriptions to about 150 characters and your tags to not more than about 10 words at most.
Compelling graphics. The site content is key for search engines, but the graphics are key for the user experience. This is a hard one! Too many images make it harder for the search engines to fully understand what you site is about, too few may make pretty dull. When you use images, make sure that you tag them properly to help the search engines out. And don’t steal them from Google!!
Product information. There is nothing worse than hooking your customer and then letting them leave your site to learn more about your product. All of your product information should be on your site. It should be easy for your customers to find the information they are looking for. If they can’t find it, then you need to rethink how you build your site.
Inbound links. You want to make sure that people find you. You need as many inbound links as you can get. Your partners should link to you… especially if you sell their products. If you write a blog, people may naturally link to you. However, you can also get inbound links from directories like DMOZ, Yahoo or Zoom Info. I don’t hold a lot of stock in these services, but some people find them very helpful. Personally, I don’t use any of these as I rely on organic inbound links and links from the sites we develop.
Get the word out. Your website should serve many functions. Contact information, new information and cross selling opportunities are only a few of them. Make sure that you talk about your website. One of my favourite tips is to get people to complete a survey for a chance to win something. Better yet, provide member only content that is compelling enough that they want to register. Make them come to the site to register for an event. Make sure that people know the website is important to you.
Remember your audience. Remember that when you build a site, you are building it for your clients and not for you. When you look to build a new site, make sure you ask trusted clients for their opinion. You are so entrenched in your business and your industry, you are likely disconnected from the way your customers think. In the end, it doesn’t matter what you think… it matters what they think. So design, content and promotions should be geared to them, not you. Remember – WIIFM (What’s In It For Me). They will tell you if its a good website – or if its just you telling them how good you are!
Give it some time. Obviously, the more you do to promote your site, the less time it will take for people to participate. If you take a very passive approach to your site, it may never really be a marketing tool for you. So you might have a good website design, but you aren’t working it to make it work for you. Your goal might be to market to new customers, existing customers or just provide a place for your sales reps to get content to provide to your customers. The most important thing is to give your site time. Give it plenty of time to start seeing organic results. Make sure that you give your clients time to find something worthwhile so they invite their friends. Time is important.
Combining these tips will help your business ensure you have a good website – and therefore a successful business!