If you’re going through hell…

We all know how hard it is to be a business owner.  I left my job when I had a 5 week old, decided to jump and here I am almost 3 years later with a growing business and loving what I do every day. But I also know how hard it is – the long days, the longer nights, the...

How to write for the web!

Let’s cut to the chase: when you’re creating content across your website and social media outlets, focus on your readers. Write for them first, and Google’s robots second. While relevant keyword inclusion is important in terms of search engine ranking, don’t forget...

Getting your Twitter numbers right!

Nobody likes following a Twitter account that is following 1000 people but has 10 followers. It looks spammy and unconvincing. The problem is that we all start with 0 followers and 0 following, which presents a tricky situation. Of course you shouldn’t over follow...

Facebook and your business

2015 is here, and for businesses this means a new era in social media marketing on Facebook: the “post promotional post” era. That’s because, beginning this month, Facebook will be instituting new content and volume controls for organic posts that...