How to write for the web!

Let’s cut to the chase: when you’re creating content across your website and social media outlets, focus on your readers. Write for them first, and Google’s robots second. While relevant keyword inclusion is important in terms of search engine ranking, don’t forget...

When you need a copywriter!

As a copywriting expert, I run courses on how to write copy for your business. Whether its strong calls to action, compelling benefits, fascinating bullet points, magnetic headlines. With all of this information, no one should ever need a pro, right? Well … I wouldn’t...

Marketing tips for small business

Marketing your small business is always easier in theory than reality! It doesn’t take long to work out that marketing isn’t a piece of cake. We’re always empowering our clients, fans and readers with a range of free marketing ideas and advice for this reason. There...

Getting your Twitter numbers right!

Nobody likes following a Twitter account that is following 1000 people but has 10 followers. It looks spammy and unconvincing. The problem is that we all start with 0 followers and 0 following, which presents a tricky situation. Of course you shouldn’t over follow...